{"id":3974,"date":"2026-03-28T19:19:54","date_gmt":"2026-03-28T19:19:54","guid":{"rendered":"https:\/\/lernende-demokratie.de\/?p=3974"},"modified":"2026-03-28T19:31:54","modified_gmt":"2026-03-28T19:31:54","slug":"canvas-3-akteursmatrix","status":"publish","type":"post","link":"https:\/\/lernende-demokratie.de\/en\/canvas-3-akteursmatrix\/","title":{"rendered":"3. Canvas: Akteursmatrix"},"content":{"rendered":"<p>Nachdem ihr euch mit den Canvases B\u00fcndnisdynamik und B\u00fcndnisumfeld einen \u00dcberblick verschafft habt, geht es nun ans Priorisieren. Denn B\u00fcndnisarbeit ist aufwendig \u2013 ihr k\u00f6nnt euch nicht um alle Akteure gleicherma\u00dfen k\u00fcmmern. Die Akteursmatrix hilft euch dabei, den Fokus auf die Partner zu legen, die nicht nur wirksam sein k\u00f6nnten, sondern es auch wirklich sind.<\/p>\n\n\n\n<p><strong>Wirksam und verl\u00e4sslich \u2013 zwei Fragen, die z\u00e4hlen<\/strong><\/p>\n\n\n\n<p>Statt \u2013 wie \u00fcblich \u2013 nach Einstellung (\u201ef\u00fcr uns \/ gegen uns&#8220;) und Einfluss (\u201em\u00e4chtig \/ ohnm\u00e4chtig&#8220;) zu unterscheiden, stellt dieser Canvas zwei andere Fragen in den Mittelpunkt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wie wirksam<\/strong> ist ein potenzieller Partner? Also: Welche Reichweite, Expertise, Zug\u00e4nge oder Ressourcen bringt er mit?<\/li>\n\n\n\n<li><strong>Wie verl\u00e4sslich<\/strong> ist er? Also: H\u00e4lt er Zusagen ein, zieht er auch unter Druck mit, ist er stabil?<\/li>\n<\/ul>\n\n\n\n<p>Schreibt jeden Akteur auf ein Post-it und platziert ihn in der Matrix. Konzentriert euch dann auf jene, die <strong>hoch wirksam und hoch verl\u00e4sslich<\/strong> sind. Das schont eure Ressourcen und beugt Frust und Streit im B\u00fcndnis vor.<\/p>\n\n\n\n<p><strong>Erg\u00e4nzungen, die den Canvas lebendig halten<\/strong><\/p>\n\n\n\n<p>Ihr k\u00f6nnt die Matrix noch weiter aussch\u00e4rfen: Nutzt Ampel-Farben, um zu markieren, wenn Beziehungen zu kippen drohen. Kleine Symbole zeigen, wer welche Art von Beitrag einbringt \u2013 Leute, Expertise, \u00d6ffentlichkeit oder Geld. Aktualisiert ihr die Matrix regelm\u00e4\u00dfig, wird sie zur gemeinsamen Landkarte f\u00fcr eure B\u00fcndnispflege.<\/p>\n\n\n\n<p>You can find the\u00a0<strong>German\u00a0<\/strong>Canvas\u00a0<strong><a href=\"https:\/\/lernende-demokratie.de\/wp-content\/uploads\/2026\/03\/4_3_Akteursmatrix.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nachdem ihr euch mit den Canvases B\u00fcndnisdynamik und B\u00fcndnisumfeld einen \u00dcberblick verschafft habt, geht es nun ans Priorisieren. Denn B\u00fcndnisarbeit ist aufwendig \u2013 ihr k\u00f6nnt euch nicht um alle Akteure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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