How do I win partners, sponsors, and supporters for my idea? That’s what pitching is for. Pitching refers to a very brief, inviting, and focused presentation of your project – like throwing a ball to someone (to pitch). Ideally, aim for the heart (emotions) rather than the head (logic), because decisions about whether to trust a team to implement their idea and offer support are often made based on gut feeling. A pitch should therefore be catchy and sticky. To achieve this, you need to put yourself in the shoes of the person you want to win over. The key principle is: the bait must appeal to the fish, not the angler. At the end of a camp, you could, for example, invite participants to a pitching show, where teams present their previously developed ideas to other participants and often also to special guests (e.g., from funding organizations or intermediaries). A playful situation is often created for this, such as an elevator pitch or market day pitch. In these scenarios, you imagine meeting the person you want to win over next – whether in an elevator or at a market. You have 30 seconds to make your case! It’s a challenge, but it’s an opportunity to learn how to distill your message so effectively in a short time that the other person wants to hear more.
You can find the German Canvas here.
You can find the English Canvas here.
You can find the Spanish Canvas here.