The first process development canvas presents a matrix consisting of three dimensions and a starting point, providing a clear overview of the project. Start by brainstorming everything that comes to mind regarding these dimensions. At first, it might not be entirely clear which elements belong to which dimension—especially with the How?, there is often some uncertainty. Don’t let this hold you back; simply write down all points, even those you are unsure about. In many cases, clarity emerges over time, and you will recognize which axis is the correct one. For example: The point "Positive, open atmosphere through food offerings, childcare, friendly welcome, etc." belongs to How? rather than What?. After writing everything down, the next step is to stay engaged with what is already known while also taking a closer look at the real questions—the themes behind the themes, hidden agendas, key challenges, and so on.
For What?, the focus is on the topic: What is your project about?, What is your goal?, and What is the trigger or occasion for it? This dimension requires subject-specific and technical questions as well as expertise.
For Who?, the focus is on the actors—those for, through, and with whom you want to pursue your mission: Who is part of the team?, Who are the partners?, and Who do you want to reach? (customers, target audiences, etc.). Social and communication skills are particularly useful for implementation in this dimension.
The How? dimension is often given too little attention. It focuses on approaches, processes, and structures—both those you already use and those you could implement in the future. How do you collaborate as a team? What workflows and working methods do you use? What organizational conditions need to be considered (e.g., digital formats due to COVID-19, or specifications regarding location, time, and resources)? What methods do you plan to use for your event or initiative, and how do you structure its program elements? How do you organize your project and make decisions? This dimension requires procedural and organizational skills, which you can develop further by working with this toolbook.
The I? dimension focuses on you as a team—your self-concept and presence. Ultimately, you yourselves, as individuals and as a team, are the most important “instrument” of your project. The more you embody your mission, the better you will succeed. What is your self-concept? What values shape and drive you? There may be some overlap with the Who? dimension, but the focus of I? is not on names or project partners, but rather on your values and the group dynamics within your team.
You can find the German Canvas here.
You can find the English Canvas here.
You can find the Spanish Canvas here.