The change formula comes from organizational development and provides an intuitive explanation of how change can be achieved. Since your work often involves initiating transformation processes on a small or large scale—whether in a neighborhood, school, city, or community to promote sustainability—this formula can be highly applicable to sustainability projects as well.
How to fill out the Canvas:
The formula is borrowed from physics and states that...
Change energy must be greater than (>) resistance energy
...in order for change to occur. Inertia and friction always stand in the way of transformation. The more complex (or massive) the issue, the stronger the opposing force. Change energy, in turn, is determined as follows:
Change energy = (Dissatisfaction × Vision × First Steps) raised to the power of Kairos
Only when dissatisfaction with the current state—and thus awareness of a problem—is high enough, and at the same time, an attractive vision (desired state) provides motivation to move forward, will action be taken: starting, engaging, and taking the first steps. However, this classic three-step process is not automatic: the timing must also be right. Therefore, it is essential to examine the context and conditions—the Kairos—and ask: Where, in what situation, and with whom can the opportunity be seized? The term Kairos (from ancient Greek: "opportune moment") refers to timing and framing. Sometimes, society, politics, or the general climate may not yet be ready for a particular cause or product. That is why it is crucial to sense (or inquire about) the right moment, place, and people to engage with—and to consider how you might actively contribute to opening this window of opportunity. In the sustainability movement, the time has seemed especially ripe since Fridays for Future. But what specific factors might influence the timing for your project?
You can find the German Canvas here.
You can find the English Canvas here.
You can find the Spanish Canvas here.